Liangma River Scenic Waterfront

Creative Proposals

Lighting and digital art installations along the entire riverfront have been integrated into the smart central control and dispatch system; all-electric, zero-emission new-energy tour boats have been deployed; and the design accommodates both the daily commuting needs of residents and the demands of cultural and tourism-oriented nighttime tours.

Urban Value

Following the upgrades along the Liangma River, nighttime foot traffic on holidays has increased by 120%, with local residents accounting for over 70% of visitors, and the river cruise program attracting 420,000 visitors annually. The project has generated a 1:2.4 multiplier effect on consumer spending, with bars and restaurants along the river seeing an average 62% increase in nighttime revenue, fully revitalizing the city’s inland waterway economy. The river’s public nighttime spaces served 1.6 million residents throughout the year, transforming what was once primarily an inland waterway for navigation and drainage into a high-quality urban living and recreational environment.

Project Value

An exemplary model for nighttime river cruises in the central urban areas of megacities, striking a balance between accessible leisure for residents and the value of cultural and tourism experiences.

Upstream on the Grand Canal

Creative Proposals

A synchronized intelligent control system covering all elements – water, riverbanks, bridges and vessels – ensures time synchronization for water projections, laser effects, dynamic floating art installations, riverside live performances, and the audio and video systems aboard sightseeing boats. Within this section of the Grand Canal, a living cultural heritage site, only non-damaging laying methods are adopted so as not to disturb the river channel and the ecology of the riverbank slopes.
The sightseeing boats are fully electric zero-emission vessels, fitted with an openable panoramic roof and an on-board interactive audio-video system. The outdoor facilities meet IP66 protection rating and are suitable for the humid and foggy riverside environment. They support remote updates of program content and offer two separate display modes for weekdays and holidays.

Urban Value

Following the modernization of the Tongzhou section of the Grand Canal, nighttime visitor numbers rose by 145%. During the summer holidays, 33,000 visitors were recorded on excursion boats, nearly doubling the figure from the previous year, with up to 19,000 visitors counted on a single holiday day. The average visitor stay duration increased from 2 hours to 4.2 hours, while the share of overnight guests in the secondary urban centre rose by 12 percentage points.

The project generated a consumption leverage effect of 1:2.7: nighttime revenue for restaurants, creative businesses and leisure outlets in the waterside district on the canal’s west bank increased by an average of 68%, creating more than 240 new jobs in the cultural and tourism sector.

The free nighttime viewing areas along the bank received 1.76 million visitors over the year. Supporting special public events helped open the northern starting point of the Grand Canal – a World Cultural Heritage site – to the general public.

Project Value

As a flagship project for immersive night tours of the living cultural heritage at the northern starting point of the Grand Canal, it integrates the conservation of the Grand Canal’s cultural heritage, immersive water-based performances, and the coordinated development of the night-time economy in the sub-city center. It thus provides an exemplary model for night tours along the northern section of the Grand Canal.

Night Cruise on the Ou River

Creative Proposals

Using the Ou River landscape as a natural stage, the project achieves synchronized interaction among a multi-platform lighting and projection system; high-protection, performance-grade equipment is selected to withstand the high-humidity, salt-fog environment along the river; and two program versions—one for regular days and one for holidays—are established to support the project’s routine operations.

Urban Value

Following the upgrades along the Oujiang River, nighttime visitor numbers have increased by approximately 180 percent, with a peak of over 28,000 visitors on a single night during holidays. The sightseeing cruise sector welcomes more than 650,000 visitors annually. The project has generated a 1:2.8 multiplier effect on consumer spending, with average nighttime revenue for riverside dining and leisure businesses increasing by 85 percent, and creating more than 320 new jobs in the cultural tourism, dining, and transportation sectors. The free riverside public space featuring nighttime illuminations has served more than 2.1 million local residents throughout the year, becoming a “city living room” for residents’ daily leisure activities.

Project Value

A flagship project for domestic waterfront nighttime tourism, exploring the development of a replicable and implementable model combining “mountain-water cities” with “light-and-shadow nighttime tours.”

A Night at the Yellow Crane Tower

Creative Proposals

We employ non-destructive lighting techniques for historic buildings that do not damage the structures themselves; we perform professional optical calibration to balance heritage preservation with the aesthetic appeal of light and shadow; and we use a smart control system to strictly monitor equipment operating temperatures and runtime to ensure the safety of the historic structures.

Urban Value

Following the project’s implementation, nighttime foot traffic in the area increased significantly. The average length of stay for visitors rose from 2.5 hours to 4.5 hours, the proportion of overnight visitors to the scenic area increased by 17 percentage points, and the nighttime tourism segment welcomed 510,000 nighttime visitors annually. The project generated a 1:3.1 multiplier effect on consumption, stimulating nighttime spending on dining, lodging, and cultural and creative products in the Wuchang area, with average nighttime revenue for nearby businesses rising by 78 percent. The project offers special night tour sessions for local residents, providing cultural experiences to 900,000 residents annually, revitalizing historical and cultural IP, and enriching the city’s public cultural offerings.

Project Value

A model for the development of conservation-oriented nighttime tours of historic buildings, striking a balance among cultural heritage preservation, cultural tourism development, and cultural experiences for citizens.